Marketing

* B n M* -Surat diamond factory- 1.The stake holders nuclear number 18 The owners(Mehta family ) Employees of glowering whiz(white collared) Workers of soft single( begrimed collared) Buyers customers 2. robust star is a undercover limited company 3.Blue star was launched in the year 1996 .Its been around 12 years since unappeasable star has been in the mart . it has success panopticy concurred quite a bit of the international market as sanitary . accordingly according to me the main(prenominal) objective of blue star should be market component as well as pull aheads . both(prenominal) of these things ie. Market share and profit are very immanent and important ingredients required in a companies success and fruit . Therefore their main force as of now should be market share and their main objective should obviously be profits. 4.Market share for blue star cannot be a ccurately measured as it fluctuates from age to time depending on the change in shape and karat of the diamonds . The diamond industry is worth $56 billion, out of which blue star sales are roughy to the highest degree $13million. That is 0.0232% of market share of the whole world . Theother competitors for blue star are as follows- Crazy star 5.

A fighting may arise mingled with the employees of the company and the managers. (Both are stake holders) Since: Since on with an incentive strategy there is also a penalisation system. olibanum putt a lot of pressure on the employees as the slightest misapprehension could lead to a h! uge punishment. turn most workers office receive a bonus and so increase their object lesson some who has received a penalty will be likely to undergo a fall down in his honourable which might result in a quarrel with the till about the unfairness of the penalty. The manager wants to score the maximum profit and even the slightest mistake by the employee could be a disaster. Thus the manager might pressurize the employees also much lede to quarrels. Since Blue Star...If you want to get a full essay, arrangement it on our website: BestEssayCheap.com

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